Services > Small Business Branding > Brand Audit
What is a brand audit, even? Why should you perform a brand audit?
A brand audit is a thorough examination of a brand’s current position in the market
compared against the brand's competitors. In a brand audit, we also review of the brand's effectiveness and determine the strength
of your brand together. With this analysis, we establish weaknesses or inconsistencies and thus imperative opportunities for improvement.
Do your potential customers
know who you are?
It’s not just about having a logo or selling a product. A study in the Journal of Consumer Research found “repeated exposure to a brand will lead to an increased likelihood of selecting that brand.” Why? The combination of a genuine, purposeful brand and increased brand exposure can lead to more conversions and higher profitability.
Brand Audit
Step A: Discovery Process
Through a discovery process, which would include a
2-hour meeting
with your team, as well as research, we determine:
- Is your brand perception and value defined?
- Is your brand consistent, cohesive, and impacting?
- Does your messaging tell the consumer, customer, or user what's in it for them?
Step B: Post Brand Audit Deliverables
1. Brand Audit Results:
- Brand improvement recommendations
2. Implementation:
- Choose 2 of the following deliverables to be created based on recommendations:
- Brand positioning statement
- Brand messaging
- About Us statement creation/refinement
- Strategic marketing plan created (create the strategy you use to promote your company to meet your objectives)
